IBM X Ferrari

High-speed performance meets precision data in a scalable racing experience that reimagines sports intelligence.

Created for IBM × Scuderia Ferrari, the platform transforms complex telemetry into real-time insights through an immersive multiplayer racer and race simulation. Every steering input, brake and acceleration is captured, analysed by IBM watsonx, and returned as personalised performance feedback at racing speed.

By combining advanced analytics with intuitive storytelling, the experience makes IBM's AI feel tangible and engaging, helping fans understand elite motorsport while demonstrating how intelligent systems can operate at scale, from Formula 1 paddocks to global events - positioning IBM as a leader in AI innovation.

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